How can you create effective social media videos for your business? Discover the importance of this content format, how it can impact your company’s revenue, and tips for producing videos that convert and are well-received by your audience on various platforms.
We’ve all heard it: “Video is king.” This is absolutely correct, as video content is the most consumed format among online users on social media and platforms like YouTube.
Video is surpassing most other types of content, not just on social media but online as a whole. Billions of hours of video are watched every day. In fact, online videos account for over 81% of all consumer internet traffic.
Through professional video production, whether by hiring a video production company or a visual design agency, a business can attract more customers, increase sales conversions, become known nationally and internationally, and more, through the use of this content format in their marketing strategies.
How to Create Social Media Videos for Your Business
Here are the main tips for creating social media videos for your business:
Ideas for Professional Video Production
Creating videos can seem daunting, especially when it comes to generating good ideas and ensuring the videos are high-quality. Here are some key tips to help you develop great ideas for producing videos for your social media channels:
- Analyze High-Performing Posts
Study high-performing blog posts, both yours and those in your niche. If you have a blog, use your web analytics tool to see which posts consistently get the most traffic and engagement. These can generate great video topic ideas, such as transforming a blog post into an instructional video or using it as inspiration for a new video. - Study the Competition
Look at what types of videos your competitors are sharing on their social profiles and which ones perform best. Use this not to copy, but to get inspired by the topics and understand what types of videos work well on social media. - Video Length
While longer videos can be used on your website or blog and some social networks like Facebook, short videos generally have higher engagement and conversion rates on social media. Consider promoting short videos with influencers in your niche or profiles your audience appreciates. - Behind-the-Scenes Videos
Many clients request behind-the-scenes videos because they are a great way to apply marketing strategies. The target audience is often interested in this type of content, which helps convert more sales. - Promotional/Marketing Videos
Use social media videos to promote your products. Create short product tutorials or teasers for upcoming projects. - Tips and Tricks
Regardless of your business sector, there are always tips and tricks that can bring great value to your audience. These short videos are very useful and highly shareable.
How to Create Social Media Videos for Your Business
For producing social media videos, it’s advisable to hire a professional or audiovisual production company to ensure high-quality content that meets your strategy needs. However, for simpler videos, you can even use your smartphone camera:
To make the most of your smartphone camera, you should get some additional equipment:
- Tripod: Ensures your video looks more professional by eliminating shakiness.
- Professional Lighting: Lighting can make or break your video. If you’re filming indoors, this should be one of your first equipment purchases.
- Microphone: Ensure your sound quality is excellent by using a microphone or multiple microphones.
Best Practices for Creating Social Media Videos
When producing social media videos, especially for different platforms, keep these best practices in mind:
- Create Visually Appealing Pins
Ensure your videos are high-quality and visually engaging to attract more clicks and shares. Use bright colors, clear images, and compelling graphics. Eye-catching designs will stand out in users’ feeds and increase engagement. - Pin Based on Your Niche
Ensure your videos align with your niche and are relevant to your target audience. Tailor your content to the interests of your audience and ensure it adds value to them. - Include SEO Keywords
Optimize your video titles and descriptions with relevant keywords to increase their visibility in search results. Use platform-specific search suggestions to find popular keywords that can help your content appear in relevant searches and attract more viewers. - Don’t Neglect Your Pinterest Boards
Keep your boards organized and relevant. Regularly update them with new videos and ensure they reflect your brand’s current offerings and interests. Well-maintained boards can improve your profile’s overall appeal and help visitors find what they’re looking for. - Keep Up with Trends
Stay updated with the latest trends on social media and incorporate them into your strategy. Engaging with trending topics can significantly increase your visibility and attract more users to your content. Follow popular boards and users in your niche to see what’s trending.
